New Chrysler 300C available next month

The new Chrysler 300C executive saloon, flagship of the resurgent Chrysler brand, is set to go on sale in the UK next month. The new 300C has scooped several awards since its US launch at the Detroit Auto Show last year and will become available in two diesel versions. Standard equipment for the new four-door car includes adaptive cruise control, blind spot monitoring system, forward collision warning, keyless entry, powered rear sunshade, and heated and ventilated Nappa leather seats....

Chrysler is back. Weekly Column

Company car fleet managers, whose users have a need for a highly fuel-efficient supermini, an eco-conscious and roomy family hatch, a suitably glitzy board executive-level express and a cover-all, super-practical people carrier, there’s a new kid in town seeking your business. Well, not all that new, actually. Welcome back, Chrysler. How many times lucky will it be this time? Yes, that perennial UK hopeful is back once again for 2012, this time with a strange mix of the cars we know it...

Chrysler launches special edition Ypsilon

Chrysler has released a special edition of its supermini Ypsilon that is focused on style, technology and value for money. Called Black&Red, the new Ypsilon comes with £3,000 worth of additional equipment and has been designed to attract new people to the Chrysler brand. “We’re delighted to be launching this new addition to the popular Ypsilon line-up,” said Nigel Land, brand director, Jeep Chrysler UK. “With additional equipment worth more than £3000 packed into a car, we believe...

Chrysler launches £10m ad campaign

Chrysler UK is running a £10 million advertising campaign to raise the US carmaker’s profile and boost business in the country. The campaign, entitled ‘Different is What We Do,’ is led by three major television adverts, the first of which was a 60-second film shown during the break in Sky TV’s coverage of the Super Bowl last week. Further terrestrial and digital television advertising is planned, along with press, online, direct and electronic marketing. The campaign includes all of the...

Chrysler UK extends NFL partnership

Chrysler in the UK has extended its NFL partnership by becoming the partner of the ‘Super Bash’, the NFL’s London party for this Sunday’s Superbowl XLVI. The event, being held at IndigO2 within the O2 Arena, will become ‘Super Bash, presented by Chrysler’ and the ballot for tickets was hosted via Chrysler’s Facebook page. Chrysler will also be showcasing a specially branded Delta car at the venue (seen below), featuring the two participating teams, and will be providing chauffeur transport...