Alfa Romeo launches new ‘Test Me’ campaign

Italian carmaker Alfa Romeo is going on the offensive with its latest marketing campaign. Entitled ‘Test Me’ the year-long initiative takes in TV, print, and online advertising to highlight the virtues of its car range. On the back of impressive 2011 sales figures, Alfa is targeting the competition by drawing direct comparisons against its closest competition. Head-to-head examples which display Alfa Romeo's advantages include: The Alfa Giulietta 1.4 TB MultiAir 170 bhp ALFA TCT...

Alfa Romeo posts strongest UK results since 2002

Italian car manufacturer Alfa Romeo has continued its resurgence by increasing its market share by over 30% during 2011. In total the Fiat-owned brand sold 11,563 cars in the UK during the year, up from 8,834 units in 2010. The success has been put down to a number of factors including the quality of its model range, improved dealer network and competitive finance offers. Core to the strong Alfa offering is the MiTo supermini and Giulietta hatchback, both relatively new additions to the...

Alfa Romeo MiTo bursts water balloon world record

To celebrate the launch of the range-topping Alfa Romeo MiTo Quadrifoglio Verde, the carmaker organised an elaborate stunt which has seen the car enter the record books for the most amount of water balloons burst by a car – and we have the video to prove it actually happened! Powered by a 170 bhp MultiAir engine, and driven by professional stunt driver Terry Grant, the new MiTo smashed spectacularly through an Alfa badge made out of over 2500 water balloons – as part of a social media...

Efficient semi-automatic gearbox added to Alfa Romeo Giulietta

Alfa Romeo has added a new semi-automatic transmission ‘ALFA TCT’ to its Giulietta range. The new gearbox, available with optional steering wheel paddles, offers improved performance, efficiency and lower fuel consumption. Available with either the 1.4 TB MultiAir 170 bhp petrol or the 2.0 JTDM-2 170 bhp diesel engine, the ALFA TCT can be order in either the Lusso or Veloce trim levels and join the Alfa MiTo 1.4 TB MultiAir 135 bhp ALFA TCT in the new gearbox range. Coupled to the...

Alfa Romeo enjoys sales success

The sales success of Italian carmaker Alfa Romeo has continued with the new car registration statistics from the SMMT showing that it has enjoyed a market share increase of 65.07 per cent over the year to date. On a month to month comparison, Alfa Romeo enjoyed positive market growth of 34.76 per cent in July 2011 compared to the prior year – that’s despite the market share average seeing manufacturer volumes slumping by 3.53 per cent. According to Alfa Romeo, slower economic growth and...