April paint special from Bauer Millett

Alfa Romeo and Abarth main dealer Bauer Millett is offering customers an added incentive on their Alfa Romeo Giulietta leasing deals this April. Order a selected Giulietta model in April and it will come in either Alfa Red or Ghiaccio White without an additional premium in monthly payments. Included in the special offer is the new Giulietta automatic transmission, known as TCT. This latest generation Twin Clutch Transmission dry dual clutch semi-automatic transmission is the class benchmark...

Alfa Romeo helping silver medallist to pass driving test

Alfa Romeo, official car supplier to UK Athletics, has helped World Championship 1500m silver medallist Hannah England pass her driving test. Earlier this week Hannah took her driving lesson, behind the wheel of a MiTo, with the Motorvogue Driving School in Northampton. She has an added incentive to pass her test as she already has the keys to a brand new Alfa MiTo! After her driving lesson, Hannah commented, “I didn’t crash! I had some lessons last year but then I got injured and I...

Alfa Romeo launches new ‘Test Me’ campaign

Italian carmaker Alfa Romeo is going on the offensive with its latest marketing campaign. Entitled ‘Test Me’ the year-long initiative takes in TV, print, and online advertising to highlight the virtues of its car range. On the back of impressive 2011 sales figures, Alfa is targeting the competition by drawing direct comparisons against its closest competition. Head-to-head examples which display Alfa Romeo's advantages include: The Alfa Giulietta 1.4 TB MultiAir 170 bhp ALFA TCT...

Alfa Romeo posts strongest UK results since 2002

Italian car manufacturer Alfa Romeo has continued its resurgence by increasing its market share by over 30% during 2011. In total the Fiat-owned brand sold 11,563 cars in the UK during the year, up from 8,834 units in 2010. The success has been put down to a number of factors including the quality of its model range, improved dealer network and competitive finance offers. Core to the strong Alfa offering is the MiTo supermini and Giulietta hatchback, both relatively new additions to the...

Alfa Romeo MiTo bursts water balloon world record

To celebrate the launch of the range-topping Alfa Romeo MiTo Quadrifoglio Verde, the carmaker organised an elaborate stunt which has seen the car enter the record books for the most amount of water balloons burst by a car – and we have the video to prove it actually happened! Powered by a 170 bhp MultiAir engine, and driven by professional stunt driver Terry Grant, the new MiTo smashed spectacularly through an Alfa badge made out of over 2500 water balloons – as part of a social media...