Chrysler UK extends NFL partnership

Chrysler in the UK has extended its NFL partnership by becoming the partner of the ‘Super Bash’, the NFL’s London party for this Sunday’s Superbowl XLVI. The event, being held at IndigO2 within the O2 Arena, will become ‘Super Bash, presented by Chrysler’ and the ballot for tickets was hosted via Chrysler’s Facebook page. Chrysler will also be showcasing a specially branded Delta car at the venue (seen below), featuring the two participating teams, and will be providing chauffeur transport...

Fiat increases stake in Chrysler

A pre-production of a car known as the Dodge Dart has triggered a further 5% increase in Fiat’s stake of Chrysler. As part of the Chrysler Group Operating Agreement, the American carmaker was required to receive approval for a car based on Fiat technology which could achieve a fuel efficiency rating of 40 mpg (US figures) and with a commitment to build and sell the model in the US – the Dodge Dart is that car. "The acquisition of a further 5% of Chrysler is a fundamental step in...

NFL fans get a first look at the new Chrysler 300C with Eminem

Chrysler has used its sponsorship of the NFL in the UK to screen an award winning advert to Sky Sports 3 viewers. Aired during the Chicago Bears and Tampa Bay Buccaneers clash this past weekend at Wembley Stadium, the advert features US rapper Eminem and reveals the new Chrysler 300C – due out in 2012. Eminem, born Marshall Bruce Mathers III, was raised in Chrysler’s hometown of Detroit and the advert, also shown during the SuperBowl XLV, features the carmaker celebrating the car industry,...

Chrysler announces NFL deal

American car marque Chrysler, now part of the Fiat Group, has announced it has become the Official Car Sponsor of the NFL in the UK. American Football is gaining popularity in the UK, thanks in part to the NFL’s annual regular season game played at Wembley Stadium, and Chrysler will receive a comprehensive rights package to the NFL’s key events of the 2011 season – including the Super Bowl. The new agreement also includes exclusive broadcast sponsorship of Sky Sports' live NFL coverage...

Chrysler CEO on new models

Chrysler is back in the UK following the launch of its new Delta and Ypsilon models and according to CEO Saad Chehab it doesn’t matter that both cars are re-badged Lancias. He said: "These days Apple is perceived as a top US brand, yet most of its products are made in China. The Ford Fiesta which does so well in the UK and US is built in Germany, Buicks are Opels. There is a much bigger acceptance amongst consumers. "We want to be seen as a cool brand and this is a good...